Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.themindfulbirthgroup.com (the “Site”), participate in our online community via Circle.so (you can view Circle’s Privacy Policy here ) or use the AI-supported Mindful Birth & PregnaHub® App.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. As you browse, we collect data about the individual web pages or products you view, what websites or search terms referred you, and how you interact with the Site. We refer to this as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies – Data files placed on your device, often including an anonymous unique identifier. Learn more at www.allaboutcookies.org.
  • Log files – Track actions on the Site and collect data such as your IP address, browser type, ISP, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels – Electronic files used to record how you browse the Site.

When you make or attempt a purchase through the Site, we collect personal details including your name, billing and shipping addresses, payment information (such as credit card numbers), email address, and phone number. This is referred to as “Order Information.”

If you use our Mindful Birth & PregnaHub® App, we may collect additional data voluntarily provided by you, such as your pregnancy stage, user preferences, and your interactions with AI-powered features. This data is used strictly to personalise your support experience and enhance your journey.

When we refer to “Personal Information” in this policy, we mean both Device and Order Information, as well as information collected through our app and community platform.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use Order Information to:

  • Fulfil orders placed through the Site (e.g., processing payments, delivering products/services, providing order confirmations).
  • Communicate with you.
  • Screen orders for potential risk or fraud.
  • Provide updates, marketing, and personalised content in line with your preferences.

We use Device Information to:

  • Help detect potential risks and fraud (particularly your IP address).
  • Improve and optimise our Site (e.g., generating analytics on user interaction and the effectiveness of campaigns).

We use App and Community Information to:

  • Offer personalised support and resources relevant to your pregnancy or postnatal stage.
  • Improve the functionality of the Mindful Birth & PregnaHub® App and our community experience
  • Enable AI features in our app and online community for faster and more accurate support, advice, and content recommendations.

Use of AI

Please note that all AI-powered features are governed by responsible data use and are designed to uphold privacy, safety, and ethical guidance in accordance with our brand values.

Some features within our app and community may use AI technologies to enhance your experience- for example, by offering personalised content, summarising discussions, or helping to guide you to appropriate resources. These systems are designed to support, not replace, professional or clinical advice.

You have the right to request human review of any significant decision made solely by automated means. If you have concerns about how AI has been used to personalise or limit your experience, please contact us and we will review it

Where AI tools are used to personalise your support journey, we do so under the lawful basis of legitimate interests, or where appropriate, your explicit consent.

By using the app and submitting information related to your pregnancy, mental or physical wellbeing, you consent to the processing of this special category data in order to receive personalised content and support.

AI-powered features within our app and online community are intended to support your educational and wellbeing journey. They do not replace professional medical advice or clinical guidance. Always consult with a qualified healthcare provider for medical concerns.

AI features may inform content suggestions or support pathways, but they do not make final decisions about your access to support, resources, or care pathways.

Some AI features are supported through our technology partner Circle.so, which may process anonymised or pseudonymised data to deliver services. You can view Circle’s Privacy Policy here. Pseudonymised data means we remove or replace identifying details so that the data can no longer be linked to you directly without additional information. Anonymised data has all identifying information permanently removed.

User data is not used to train or improve AI models. AI services operate within a secure, privacy-preserving framework.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with trusted service providers who help us operate effectively:

  • Circle.so – Powers our PregnaHub® community. This platform may use AI tools to enhance the user experience (e.g., summarising content or supporting discussion topics). You can read their Privacy Policy here: https://circle.so/privacy.
  • Mindful Birth & PregnaHub® App – Provides expert content, support resources, and AI-assisted features to enhance your journey.
  • Monday.com – Internal team management tool where some data may be stored for operational purposes.
  • Google Analytics – Helps us understand how users interact with our Site. Read Google’s policy here: https://www.google.com/intl/en/policies/privacy, and opt out here: https://tools.google.com/dlpage/gaoptout.
  • Other trusted partners or legal authorities, where necessary, to comply with laws, regulations, or to protect our rights.

BEHAVIOURAL ADVERTISING

We may use your Personal Information to serve you relevant content or ads. For more on how targeted advertising works, visit the Network Advertising Initiative.

You can opt out of targeted advertising using the links below:

DO NOT TRACK

Please note we do not change our data collection practices in response to “Do Not Track” browser signals.

YOUR RIGHTS

If you are a UK or EU resident, you have the right to access, correct, or request deletion of your personal information. Please contact us using the details below to make such a request.

We process your data in line with applicable laws, including fulfilling contracts (e.g., course or product bookings) or pursuing our legitimate interests. Your data may be transferred outside of the EU, including to the United States or Canada, under compliant frameworks.

DATA RETENTION

We retain Order and Account Information unless and until you ask us to delete it, in accordance with our legal and operational responsibilities.

CHANGES

We may update this Privacy Policy from time to time to reflect changes in our services, operations, or legal requirements. The latest version will always be published on our website.

CONTACT US

For questions, concerns, or to exercise your rights, please contact us at:
📧 app@themindfulbirthgroup.com
📮 6 Longfield Road, Tring, Herts HP23 4DQ, United Kingdom